You built the brand.
We build the platform.
For founder-led coaching businesses with a team and paying clients: programming, nutrition, check-ins and billing under your name, built so the standard survives without your hands on every plan.
30-minute call. No obligation. No sales team.
Active Subscribers
0
+14.2% ↑
Monthly Revenue
$0
+8.7% ↑
Retention (30d)
0%
+2.1% ↑
Workouts Logged
0
+22% ↑
Subscriber Growth
The pattern we've seen.
Revenue grew. The audience grew. There's a team now: a few coaches, someone on the inbox. But watch how the work actually flows for a week. The founder still writes or approves most of the programs. The hardest client questions still land on the founder's phone. The method lives in one head, and the newer coaches deliver something close to it, on a good day.
Then the tools start to show it. The app carries someone else's name. Check-ins land in four different places. Each coach programs a little differently, because nothing carries the standard for them. Hiring more coaches does not fix it. It dilutes it.
We've seen this pattern in every coaching brand that's come to us. The fix is a platform that carries the method: templates that hold your programming, check-in standards built into the review, client records that belong to the brand. Then the business replicates you instead of depending on you.
A platform of your own, or ours under your name.
Coach-first tools were built for one coach. Club tools were built for one club. Neither was built for a brand with a team of coaches.
When your method is the product.
For chains and coaching brands whose business runs on something no product carries. Built for you, around your model, not fitted to ours.
- Tailored to your workflows
- Custom features that fit your business model and coaching methods
- Fits the systems you already run
- Yours to keep, code and all
When you need the coaching layer under your name.
MyTrainerKit is our own coaching platform: a members' app and a coaching console that carry your brand, for a team of coaches, online or in clubs. Your programming as templates, your check-in standards in the review queue, every client's history with the brand. Live in four to six weeks. One operator at a time.
- Your brand, head to toe
- Your method carried by every coach on the team
- Live in four to six weeks from signing
Platforms we've shaped for coaching brands.
From first launch to scaled subscription businesses.
Gold Coast, Australia
Revolutionising Fitness: From eBooks to Interactive Experiences
Move With Us (Formerly Bodies by Rachel)
From consultant to partner. Growing into a multi-million dollar fitness platform with training, nutrition, and community. 100K+ users and counting.
Read case studyMelbourne, Australia
World's First-of-its-Kind Motocross Coaching Platform
MWMX by Kale Makeham
Helping a 12-time Australian supercross champion scale his championship-tested coaching methods to 7,400+ riders worldwide.
Read case study
Miami, Florida, United States
Helping Women Get Their Glow Back and Reach Their Fitness Goals
DaniMunozFit
From revenue-sharing and e-book piracy to owning her own platform. A membership-driven fitness business empowering thousands of women.
Read case studyGold Coast, Australia
Lifestyle Changes and Long-Term Results
Emma Dillon Fitness
A bespoke, high-end coaching platform for elite clients. WBFF top-10 finalist. No templates. Fully personalised training, nutrition, and mindset coaching.
Read case study
Real UI from real platforms.
Workout tracking, nutrition, progress, meal plans, patterns we've refined across every platform we've shaped.
We've solved all of these problems before.
Every coaching brand is different. We scope what your platform actually needs based on your business, not a checklist. No feature bloat, no noise.
Subscription Billing
In-app purchases, trials, promo codes, revenue analytics.
Video & Offline Mode
Adaptive streaming, background downloads, full offline playback.
Nutrition & Meal Swapping
Macro tracking, grocery lists, and our most-requested feature.
Community & Challenges
Leaderboards, social feeds, engagement tools that retain.
Business Analytics
Revenue, retention, churn. Decisions, not guesses.
Wearable Integration
Apple Watch, Fitbit, HealthKit syncing.
Smart Notifications
Reminders, re-engagement, scheduling that drives opens.
Content Management
Upload workouts, schedule programs, manage your library.
Frequently asked questions.
Custom when your model, integrations or scale need something no product carries. Our platform when you need the coaching layer under your name in weeks. The first call usually settles it.
Yes. Whether we build bespoke or you use our platform, the philosophy is the same: consistency for the member without taking the judgment away from the coach. Everything we build for the people behind the programme, templates, plans, guides, notes, exists to assist their coaching, not to replace it.
Yes. Online, in clubs, or both.
We don't publish prices, and we don't estimate. A custom build is scoped by the Diagnostic and priced by the Blueprint, as a fixed price. For our own platform, the commercials follow what you need from it: how many clubs or coaches, which features, what onboarding involves. We work that out with you on the first call. Either way you know the number before you commit to it.
A custom build typically takes three to six months from kickoff to app store launch, and the Blueprint sets the timeline with the price. Our own platform is live in four to six weeks from signing.
Absolutely. Move With Us came to us after a failed build with a previous agency. We rebuilt it into one of Australia's top fitness platforms with 100K+ users. Whether it's a rescue, a rebuild, or an upgrade, we know how to take over and make it work.
You need a team and paying clients, not a follower count. Founder-led brands with several coaches and a real client base are who this is built for. We'll be honest on the first call about whether a platform is the right move yet, and which one.
Launch is just the beginning. We stay on after launch for maintenance, feature development and growth. Our average client relationship is 4+ years, because fitness platforms need continuous iteration on real member data.