Evidence Based Training
From web app to the #1 native fitness platform. A 4+ year partnership helping Adam Sullivan's team deliver personalised training and nutrition to a growing audience.
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A growing audience that deserved a better experience
EBT had a growing audience and an existing web app — but the web experience wasn't enough. Users needed a more native, seamless experience that could match the quality of EBT's content. Adam Sullivan and his team wanted to:
Upgrade the experience
Move from a web app to a native mobile platform — faster, smoother, and designed for daily use.
Add features users wanted
Workout tracking, nutrition tracking, progress photos, habit accountability, and personalised plans.
Keep existing users intact
Build a fresh experience without disrupting the existing user base — migration without loss.
Empower the team
EBT's Dietitians, Nutritionists, and Exercise Scientists needed a CRM to manage clients, content, payments, and support independently.
Support challenges
The ecosystem needed to handle time-limited fitness challenges that drive engagement and revenue.
Marketing integration
Seamless integration with marketing campaigns and vendor tools for acquisition and retention.
A customised, all-in-one platform
We built a customised, all-in-one app targeting the complete user journey — from discovering the platform and onboarding, to getting personalised training and nutrition plans, to ongoing support throughout their fitness journey.
Through design iterations, user feedback, and continuous improvement, we ensured the app met the highest standards and resonated with users worldwide.
User engagement features
A comprehensive set of features to keep users motivated and maintain a healthy lifestyle.
Guided Workouts
EBT's programming, delivered as structured plans with video demonstrations.
Progress Tracking
Weight, measurements and photos in one place, so change shows over months rather than sessions.
Meal Swapping & Nutrition
Plans from EBT's nutrition team, with swaps so a member stays on plan instead of abandoning it.
Challenges
Time-limited challenges that gave members a reason to return and EBT a reason to run a campaign.
E-books & Recipes
The e-books and recipe bundles EBT already published, readable inside the app.
Habit & Accountability
Daily habits a coach can see, which is what turns a check-in from a form into a conversation.
Built for the team, not just the user
The app's backend and CRM system integrates seamlessly with payment and marketing vendors, offering a smooth and efficient experience for both clients and staff.
- Multiple fitness programs and subscription tiers
- Challenge management and configuration
- Marketing campaign integration
- Easy content addition and configuration
- Team self-service — staff manage programming, clients, and content independently
What the partnership has delivered
For custom training and nutrition
And still evolving
EBT's team runs the platform without developer involvement
Multiple concurrent programs, challenges, and subscription tiers
